The Lab team is made up of an accomplished group of public and private sector-trained designers from a variety of professional and creative disciplines. This mix of perspectives and professions creates a balance needed to challenge the status quo, while operating within the government structure.
Additionally, to continue bringing in fresh perspectives and further our mission to expand the application of design in government, we regularly augment our team by bringing Federal employees in from other agencies through details, rotations, and fellowships.
As creative director for The Lab, Sean oversees design projects and has led the development of the design training offered at The Lab. Prior to joining The Lab, Sean founded several design initiatives ranging from developing data visualization kits for post-disaster response to designing a platform for crowd-driven urban development in low income communities. Sean has a master’s in transdiciplinary design from Parsons School of Design in New York.
Min is a user experience designer for The Lab and is responsible for prototype development and leveraging human-centered design on the USAJOBS project. Before joining The Lab, Min worked as a web designer in beauty and fashion industries and she has a master’s degree in transdisciplinary design from Parsons School of Design in New York.
Blair Corcoran de Castillo
As a design strategist with The Lab, Blair leads design projects, teaches human-centered design to fellow Federal employees, and uses her passion for design to connect Federal innovators across the government. Prior to joining The Lab, Blair worked at the U.S. Department of Health and Human Services and the World Bank. Blair studied government at Cornell University, received her master’s in public policy from George Mason University and received a design certificate from Parsons School of Design in New York.
As lead designer on the USAJOBS project, Matthew is responsible for delivering the next generation of USAJOBS. Matthew has worked in Silicon Valley with 19 years of varied experience in the tech industry, coming most recently from the design firm EightShapes. He has designed and prototyped solutions for Cisco, Marriott, Microsoft, and others.
Ana is a service designer with the Veterans Experience team in New York. She earned her bachelor's of arts degree from Columbia University and began her design education as a production designer for the still photography and motion picture industries. Following the design and release of D_Coder, a mobile application dealing with language and communication, Ana joined the Media Design Practices Department at Art Center College of Design and earned her master’s in fine arts in 2016. She is excited to bring her love of design, systems thinking, and humanities to the team.
Katie is a content strategist with the Veterans Experience team based in Washington, DC. She believes that everything is content and that all content should help create delightful experiences. Katie established an enterprise-level content strategy practice at The Humane Society of the United States and has developed content strategy and content marketing solutions for organizations like Capital One, Honeywell, and the World Bank.
Sydney is The Lab’s founder and executive director. She is a public sector innovator working to make the Federal Government a workplace that unlocks creativity to solve the complex problems facing our nation. She provides executive leadership to The Lab as well as the Presidential Management Fellows Program and HR University. Dr. Heimbrock is constantly looking for opportunities to create enterprise solutions to shared learning needs across government. Dr. Heimbrock has designed and managed workforce and public administration reform initiatives across the globe. She holds degrees from Stanford, Syracuse, London School of Economics, and Miami University of Ohio.
As a communications designer, Sarah gathers and shares stories about innovations at the U.S. Department of Veterans Affairs that are improving how Veterans experience services and support. She is based in Washington, DC and is a member of the Veterans Experience team. Sarah has worked as a professional writer for 15 years. She is a former local reporter covering community affairs for public radio stations in Colorado, Washington, DC, and Alaska. Sarah earned a master's of journalism degree from the University of California at Berkeley.
Jen is a senior project manager with the Veterans Experience team based in San Francisco with many years of experience in digital product development and management, organizational and technology systems development, and team management. Her work has been focused in the news and media industries with an emphasis on audience development and engagement, and additionally in recent years on strategy and execution for internal service-oriented business operations.
Gabrielle is a New York-based designer and project manager with the Veterans Experience team who has worked on product launches, marketing campaigns, and branding for companies as large as Vimeo and Estee Lauder, and as small as Brooklyn Bowl. With over ten years of experience managing teams, Gabrielle believes optimism, humility, and commitment are central to creating an environment where team members can thrive. She is a practicing artist and a faculty member at the School of Visual Arts.
Eulani is a service designer with the Veterans Experience team, based in New York City, whose approach to interactive storytelling draws from a background in theater and game design, along with a lifetime of writing. Eulani has taught at Made in NY Media Center and Parsons School of Design. Helping people tell their own stories is her key to social change. Eulani has tapped the imagination of teens to reverse the food-desert status of the South Bronx, channeled children’s gameplay to manage disease in developing countries, empowered teachers to reform their urban high schools, and sparked generosity amongst a fleeting community of NYC subway riders.
Enrique is a designer and public sector innovation specialist. As education director for The Lab, he brings an up-to-date strategic design perspective and years of human-centered design experience to the Federal Government. As a faculty member at the Rhode Island School of Design for almost two decades, Enrique combined his love for teaching generations of designers with a successful professional career as an innovation consultant, design curriculum developer, and design mentor, committed to expanding the reach of the design process as the new lingua franca in the public sector.
Arianne is the managing director for The Lab. She builds capacity for innovation among Federal employees by teaching human-centered design through both workshops and mentoring in addition to managing a variety of design projects that address the high-priority needs of OPM and other Federal agencies. Arianne came into the Federal Government as a Presidential Management Fellow at the Consumer Financial Protection Bureau after earning her master’s in business administration from the University of Michigan. Prior to that, Arianne worked to build and improve access to high quality public schools through a variety of organizations, including Chicago Public Schools, the U.S. Department of Education, and DonorsChoose.org.
Jaryn, a service designer based in San Francisco, is a hands-on, passionate designer, researcher, and maker with the Veterans Experience team. Throughout his career Jaryn has used design thinking to develop products and services across the consumer, medical, military, and social sectors. From early childhood education to the environmental impacts of consumer waste, Jaryn has always enjoyed utilizing design as a tool to try and tackle complex societal issues.
Jane is a content strategist with the Veterans Experience team based in San Francisco. Her content strategy work has been primarily focused in healthcare and biomedical sciences. She built the medical taxonomy that underpins massgeneral.org and led content development within the Department of Medicine’s 30 Divisions. While At Mass General she also edited two editions of the Cecil Textbook of Medicine and used Cecil as the pilot to develop the system that now runs manuscript submissions for Elsevier’s textbook business. At MedStar Health, she was involved in digital strategy and built websites and applications for both patients and physicians. She has also worked as a consultant with many health-oriented startups and established institutions to launch and develop products and applications.
Roseann is a service designer with the Veterans Experience team based in San Francisco. Always informed and inspired by human behavior, Roseann integrates a systems thinking and doing approach to innovation and problem solving. With over 15 years' experience, she has worked in various facets of brand and design strategy in graphic, industrial, and interactive design. As a multi-dimensional experience designer and strategist, she honed her craft while working with innovation and design agencies including IDEO, Adaptive Path, and Hot Studio as well as technology companies including eBay and Adobe. She co-founded the event series, Design Means Business, focused on bringing human-centered design to the forefront of business strategy. Roseann has mentored and advised tomorrow’s creators at schools including California College of Arts, Tradecraft and University of California at Berkeley. She thrives in the early to mid-stages of product development, enjoying product and service design challenges focused on creating elegant, impactful solutions to challenging, complex problems. Essentially, design with a purpose.
Aaron is a visual designer on the Veterans Experience team with over 15 years of professional design experience and his own independent studio based in the San Francisco Bay Area. His recent work includes projects with Stanford Law School, Airbus Group, Orrick LLP, Code for America, and Yerba Buena Center for the Arts. Previously, Aaron was design director at the Focal Point LLC, a firm that provides design and trial strategy for the legal community. He also worked with The Brady Center to Prevent Gun Violence and The Law Center to Prevent Gun Violence. Throughout his career, Aaron has been steadfast in his commitment to human-centered design focused on public good -- he brings to this work a passion for creating beautiful, accessible, and functional visual communication.
Kyhry is an interaction designer for The Lab on the USAJOBS project and is responsible for conceptualizing and creating innovative digital products. Kyhry has created digital sites for various international brands. He holds a bachelor’s degree in design from The Art Institute of Washington, and has authored reference materials for freelance designers.
Elaine, a program analyst with The Lab, is an avid learner and emerging practitioner of innovation and design both inside and outside government. She received her undergraduate degree in American studies and her master’s in teaching and instructional design from the University of Maryland, Baltimore County. Elaine currently manages a range of duties from communications to instruction and human resources to ensure the effectiveness and efficiency of The Lab. Elaine started her career as an intern for The Lab and is now a permanent staff member.
Veronica is a service designer with the Veterans Experience team based in Washington, DC. Her expertise is in system transformation and innovation at the intersection of service delivery and technology. She is passionate about applying systems thinking and human-centered design to improve service delivery for vulnerable communities. She has redesigned diabetes care, examined testing models for HIV care, designed emergency response services and tools, and assisted health systems undergo large transformations. She is currently pursuing a doctorate in public health at the George Washington University and her current research examines how health systems integrate patient-centered care to enhance patient access, clinical outcomes, and health equity while controlling costs.
Corinne is a visual designer with 20 years’ experience and works on the Veterans Experience team based in New York City. Corinne studied art history and visual arts at Fordham University as an undergraduate, and has a master’s in fine arts in graphic design from Yale University. Corinne has worked as an independent consultant and in-house designer for both large corporations such as Morgan Stanley and small studios like O.R.G. She also taught Introduction to Graphic Design at Fordham University. Corinne believes in the power of human-centered design tools and frameworks to create positive social impact, and her process is guided by curiosity, empathy, and optimism.
Jennifer (J.J.) Vogel-Walcutt
J.J. is an education designer with the Advanced Distributed Learning Initiative helping them create and implement innovative methods for developing and disseminating future-focused learning science and technology advancements. Prior to joining The Lab, J.J. spent ten years in academia and five years in industry as a senior research scientist focused on improving cognitive efficiency interventions for K-12 and military education and training programs. She has a master's degree in clinical psychology and a doctorate in developmental psychology.
Han a is a user experience strategist with over 15 years of experience, and works on the Veterans Experience team, based in San Francisco. His work has focused on applying human-centered design with corporate, not-for-profit, government, and startup clients to generate creative solutions to a wide variety of business, technology, and design challenges. Some of his previous projects include providing user experience design for the Bay Area Rapid Transit's award-winning website, and helping to create and launch a next-generation smart TV platform for a global electronics company.
As a program analyst with The Lab, Ashley currently manages our financial agreements and processes as well as our program schedule and other Lab operations. She is a passionate catalyst for innovation at OPM, and an operational anchor for The Lab's rapidly growing practice across the Federal Government. Ashley received her undergraduate degree in business management and a master’s in project management from Virginia State University.